SOCIAL & INFLUENCER STRATEGY & ART DIRECTION
CASE STUDY
INFLUENCER & SOCIAL MEDIA MARKETING | 2025 | TIMELINE
MARINI SKINSOLUTIONS SOCIAL STRAEGY
The Role
I stepped in to oversee Social & Influencer Marketing during a maternity leave cover, at a transitional moment following the brand's refresh from Jan Marini to MSS.
The rebrand was less about reinvention and more about modernization, elevating the content direction and marketing approach to reflect the new visual identity while preserving the brand's clinical skincare authority.
The Approach
I prioritized the platforms where the core audience was most engaged, elevated creator partnerships with aspirational voices in skincare, health and wellness, and refined the overall content direction to feel more editorial and aesthetically elevated while reinforcing clinical credibility.
High Performance
Results
2.5M
IMPRESSIONS WITHIN 60 DAYS
+26%
LIFT IN MONTHLY ORGANIC VIEWERSHIP
+3,000
ORGANIC MONTHLY SHARES
+9%
ORGANIC ENGAGEMENT
(likes, comments, saves, shares)
1.2M
MONTHLY ORGANIC VIEWS
43%
SOCIAL CROSS-PLATFORM ENGAGEMENT RATE (Instagram, TikTok, Facebook, LinkedIn)
Services
Social Strategy
Social Art Direction
Influencer Strategy
CAMPAIGN CONCEPTING
360° BRAND STRATEGY
SOCIAL MEDIA ART DIRECTION
BRAND POSITIONING
INFLUENCER STRATEGY
CREATIVE DIRECTION
CAMPAIGN CONCEPTING 360° BRAND STRATEGY SOCIAL MEDIA ART DIRECTION BRAND POSITIONING INFLUENCER STRATEGY CREATIVE DIRECTION