SELECTED WORK
Activating a Rebrand with Social & Influencer Marketing
MARINI SKINSOLUTIONS SOCIAL STRAEGY
The Engagement
Marini SkinSolutions was entering a new chapter following its transition from Jan Marini Skin Research. The refresh was a thoughtful modernization, evolving the visual identity while preserving the clinical credibility and performance that had earned decades of trust.
Brought in during a maternity leave transition, the role extended beyond maintaining momentum. It became an opportunity to carry the refresh forward through content direction, influencer partnerships, product storytelling, and launch strategy, ensuring the brand's evolution was felt not only in its visual identity, but in how it showed up across social.
The result was a channel that felt current without losing its footing. Elevated creators, stronger cadence, more UGC, fresher energy and content that reflected the brand's new chapter as clearly as the rebrand itself had.
The Approach
Built an intentional platform strategy, balancing editorial and product storytelling on Instagram and Facebook, trend-aware video on TikTok, and press-driven content on LinkedIn.
Increased posting frequency across in-feed, Stories, and short-form video to build consistency and momentum.
Maintained clinical storytelling and product integrity throughout the rebrand, helping reinforce trust as the brand evolved visually while formulations remained unchanged.
Evolved the social content aesthetic to align with the refreshed visual identity, partnering closely with the design team to create a more modern and cohesive brand presence.
Curated a broad network of creator partnerships that reflected the brand's refreshed direction, spanning skincare, health, and wellness voices including Alyssa Lynch, Baskin Champion, Lindsey Harrod, Audrey Diamont, and others.
Extended brand reach through strategic gifting, PR seeding, and organic creator partnerships, placing Marini SkinSolutions in the hands of relevant voices across beauty, skincare, and wellness.
Performance Highlights
Results from a 3-Month Social & Influencer Marketing Engagement
IMPRESSIONS WITHIN
60 DAYS
2.5M
+26%
MONTHLY ORGANIC VIEWERSHIP
+3k
ORGANIC SHARES
PER MONTH
9%
ORGANIC ENGAGEMENT
1.2M
MONTHLY
ORGANIC VIEWS
43%
CROSS-PLATFORM ENGAGEMENT RATE
The Testimonial
“Throughout her time with our team, Jordan was consistently polished, professional, efficient, and timely. Her knowledge of the beauty and aesthetic industry was evident in both her strategic approach and day-to-day execution. She quickly understood our brand voice and worked collaboratively with our team to ensure continuity across all social and influencer initiatives. Most importantly, she made life easier for everyone while we were down a team member, stepping in with confidence, organization, and a positive attitude. We truly appreciated Jordan’s support and would highly recommend her and Tapestry House to any brand looking for a knowledgeable and reliable social media and influencer marketing partner.”
The Services
Social Strategy
Content & Social Art Direction
Influencer & UGC Strategy
PR & Creator Gifting
CAMPAIGN CONCEPTING
360° BRAND STRATEGY
SOCIAL MEDIA ART DIRECTION
BRAND POSITIONING
INFLUENCER STRATEGY
CREATIVE DIRECTION
CAMPAIGN CONCEPTING 360° BRAND STRATEGY SOCIAL MEDIA ART DIRECTION BRAND POSITIONING INFLUENCER STRATEGY CREATIVE DIRECTION